Demand Generation Manager – North America 

Position Overview 

The Demand Generation Manager will be responsible for building and executing integrated marketing programs that drive awareness, engagement, and pipeline growth for OK Alone in the United States. This newly created role will focus on digital-first strategies, leveraging paid media, GEO/SEO, content marketing, and marketing automation to generate qualified leads across priority sectors in North America.  

The ideal candidate combines strategic thinking with hands-on execution, understands the nuances of an immature market, and can adapt campaigns to educate buyers while driving measurable ROI. 

Key Responsibilities

1. Strategy & Planning 

• Develop and own the North American demand generation strategy, aligned with OK Alone’s GTM priorities and revenue goals. 

• Define campaign objectives, KPIs, and budgets for digital channels (GEO/SEO, PPC, paid social, display). 

• Collaborate with the Marketing Director and sales team to ensure alignment between marketing and sales. 

2. Campaign Execution 

• Launch and optimize multi-channel campaigns targeting industries and regions. 

• Work with our Performance Marketing Manager to deliver paid media programs (Google Ads, LinkedIn Ads) and ensure keyword targeting reflects sector-specific pain points. 

• Oversee marketing automation workflows in Pardot/Salesforce for lead nurturing and scoring, with an Automation Manager to execute campaigns. 

• Create focused ABM campaigns for selected prospects in key industry segments. 

3. Content & Messaging 

• Work with internal content teams to create segment-specific assets (blogs, whitepapers, webinars, video) that educate and convert. 

• Ensure messaging aligns with OK Alone’s value proposition and messaging hierarchy.  

4. Analytics & Optimization 

• Track campaign performance across channels; report on lead volume, CPL, pipeline contribution, and ROI. 

• Use data to continuously optimize targeting, creative, and spend allocation. 

5. Partnership & Event Support 

• Collaborate on co-marketing initiatives with partners.  

• Support event-driven campaigns with pre- and post-event digital amplification. 

If your experience matches what we’re looking for, then apply today:

Direct applicants only, no agencies.

Please note: Due to the high volume of applications, we will not be able to respond to all candidates. If you have not been contacted within two weeks of submitting your application then you have not been successful. If we do not contact you this time, we will hold your details (in line with GDPR) for a period of 12-months, in case a suitable opportunity arises. If you do not wish your details to be stored then please request this on your cover letter.